Marketing : comprendre et appliquer les concepts - Manager GO

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Le marketing stratégique comprend la création d'un plan, organisant ce qui doit être fait pour atteindre ses objectifs, puis l'exécution de ce plan d'action en choisissant les outils appropriés et en les utilisant de manière à trouver un écho auprès des clients potentiels. Les objectifs du marketing


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